-
Consulting and advising with the formulation of a client’s profile and policies;
-
Designing local, national and international media campaigns to maximize client visibility and credibility in the public arena;
-
Press kit development including press kit design, visual images;
-
Writing press releases, media advisories and email blasts;
-
Compiling media target lists print, electronic and online publications;
-
Advising on website development; website writing;
-
Personally written pitch letters to specifically targeted members of the press;
-
Press liaison including follow-up on materials distributed and story pitches to specified media targets, fielding press inquiries, arranging interviews, on-site handling of media at press conferences and parties;
-
Laying groundwork for future stories.